BLKJ Havas has won the Grand Prix plus five Gold awards at the Effie Singapore Awards 2026, giving the agency the strongest tally of this year's competition. BBH, TBWA and Grab Creative Studio also performed strongly, according to the results announced by Campaign Brief Asia.

The headline numbers frame the race plainly. One Grand Prix. Five Golds. All six of those top-tier metals sit with a single agency. That concentration matters in a market where Effie hardware is the standard effectiveness currency for agency rankings and new-business decks.

What does a Grand Prix-plus-five-Gold haul change?

It resets the leaderboard. Effie Singapore scores effectiveness work, not craft or creativity alone, so a Grand Prix signals the jury judged one campaign the most effective in the market this cycle. Five additional Golds across the shortlist mean BLKJ Havas did not rely on a single breakthrough entry.

For BBH and TBWA, the results mark another year of competitive performance on the Singapore effectiveness stage. For Grab Creative Studio, the showing is notable for a different reason: an in-house creative unit placing strongly at Effie level keeps the pressure on network agencies competing for brand-side effectiveness budgets.

Why the distribution matters more than the count

When one agency takes the Grand Prix and the majority of Gold-level metals, downstream effects follow quickly:

• Agency-of-the-year calculations and effectiveness league tables will tilt toward BLKJ Havas for the 2026 cycle.
• Procurement and pitch processes that weigh verified effectiveness credentials now have a fresh, dated reference point.
• In-house studios — Grab Creative Studio here — gain a data point in the argument that brand-side teams can compete at the top effectiveness tier.

The race after Singapore

Effie results in Singapore feed a wider regional picture tracked by Campaign Brief Asia and the Effie network. A Grand Prix-winning effectiveness case from this market typically becomes a reference entry in subsequent regional and global Effectiveness Index scoring, extending the shelf life of the result well beyond the gala night.

For the winners, the metals convert directly into credentials. For the agencies shut out of the top tiers, the 2026 Singapore table sets the benchmark to beat at the next edition — and confirms that the effectiveness conversation in the market now runs through BLKJ Havas first.