Cannes Lions Announces Entertainment and Craft Track Winners

Published · Updated · 2 min read
Cannes Lions International Festival of Creativity announces winners across the Entertainment and Craft Track Lions - Can
Photo: AI-generated

The Cannes Lions International Festival of Creativity has announced its winners across the Entertainment Lions and the Craft Track Lions, locking in trophy decisions in two of the festival's most closely watched awards categories.

The announcement covers the Entertainment Lions — the track recognizing branded entertainment, storytelling and content built around audience engagement — and the Craft Track Lions, which reward executional excellence: the technical and artistic skill behind the work, from direction and editing to design and copywriting.

What does the announcement cover?

The festival structures its awards into tracks, grouping Lions by discipline rather than presenting every trophy in a single sweep. The Entertainment and Craft Track results join the already-established rhythm of the week, in which winners roll out track by track rather than all at once.

For agencies and networks, these two tracks matter for different reasons:

  • Entertainment Lions measure whether a campaign worked as content audiences chose to watch — a proxy for cultural traction.
  • Craft Track Lions reward the making itself, and typically go to specialist production and post-production partners whose names sit in the credit blocks.

How do the results shape the wider festival picture?

Track-level results feed the calculations behind the festival's biggest overall prizes. Grand Prix and Gold Lion counts across all tracks determine the winners of Agency of the Year, Independent Agency of the Year, Network of the Year and other company honors, so every Lion awarded in Entertainment and Craft shifts those running totals.

Because craft trophies often credit production companies alongside agencies, these results can also lift specialist shops into year-end recognition that the creative awards alone would not deliver.

Who won?

The festival has published the full winners' lists for both tracks. Readers can review every awarded entry, including Silver and Bronze Lion levels, on the official Cannes Lions winners' platform, where results are searchable by category, company and country.

The remaining tracks' results and the festival's special awards — including the company-of-the-year honors — follow the festival's published schedule, completing the week's results.

Source: Google News: Cannes Lions advertising awards

Share this article:

Daniel Okafor

Show full bio

Senior reporter covering consumer brands and retail at Awards Review.

More from Daniel Okafor →