The Emmy Awards will move to Prime Video beginning in 2027 under a six-year agreement between Amazon and the Television Academy, The Washington Post reported. The deal transfers television's top annual honor from broadcast to a streaming-first platform.

The agreement runs through six annual Emmys cycles. Prime Video replaces prior broadcast arrangements as the U.S. home of the Primetime Emmys starting with the 2027 telecast.

What does the switch change for voters and campaigns?

The relocation affects the telecast, not the voting calendar. Members of the Television Academy continue to determine nominees and winners through the Academy's existing submission and voting windows, which set deadlines for entries, nomination voting, and final-round voting.

Studios and streamers running Emmy campaigns will need to recalibrate FYC (For Your Consideration) strategies. The audience moves from mass over-the-air reach to a Prime Video subscription base, requiring campaign teams to shift ad placements and audience targeting.

International distribution terms remain unspecified in the initial report. The Academy has not yet clarified whether the ceremony will stream globally on the platform or under regional Prime Video terms.

When does the new deal take effect?

The 2027 ceremony is the first to air on Prime Video. The 2026 telecast proceeds under its existing broadcast arrangement, unaffected by the new pact. The deal covers ceremonies from 2027 through 2032 if interpreted as a six-year term starting with 2027.

What is known about the deal?

Confirmed terms from the Washington Post report:

• Platform: Prime Video
• Start year: 2027
• Term: Six years
• Parties: Amazon and the Television Academy

The report does not specify the financial value of the agreement, the production partner for the telecast, or how international distribution will be handled. The Television Academy has not yet published full contract terms.

What changes in the race

The Emmy transition formalizes a migration the television industry has been undergoing as streaming services have grown dominant. Television Academy voters continue to determine nominees and winners regardless of broadcast partner. What changes is the venue for the trophy presentation and the audience that watches it.

The deal gives Amazon a marquee annual event for Prime Video. The Television Academy, in turn, secures a long-term broadcast partner.

Open questions for the awards desk

Several details will shape how the transition plays out:

• Subscription paywall impact: How will the move to a subscription platform affect ratings and the cultural reach of the ceremony?
• Award-show production: Will Prime Video produce the show directly or partner with an established awards-show producer?
• International viewers: Will international audiences access the ceremony on Prime Video or through other distribution channels?
• FYC recalibration: How will studios adjust their Emmy campaign budgets and placements for a streaming audience?

These questions remain unanswered in the initial Washington Post report. Industry executives, publicists, and Television Academy members will look to upcoming announcements for clarity on timeline and execution.