Grammys May Reconsider New Asian Pop Award After BTS Exit

Published · Updated · 2 min read

The Recording Academy may revisit its newly created Asian pop award category after BTS's withdrawal threw the race into question, Variety reports.

The category, one of the Academy's recent additions aimed at recognizing music beyond the traditional Anglophone field, now sits at the center of a procedural debate: keep a category whose marquee act has stepped away, or rework its rules before the next eligibility cycle closes.

Why does BTS's withdrawal matter?

BTS served as the highest-profile test case for the new award. The group's global commercial footprint made them the category's obvious frontrunner in any voting round. Their exit removes the anchor act from the field and leaves the Academy with a category that lacks its strongest draw in the awards show narrative.

For trade observers, the mechanics matter more than the sentiment. When a category's defining contender walks away, the Academy faces three practical paths:

  • Leave the category rules untouched and let the remaining field compete as-is
  • Adjust eligibility criteria to widen or narrow the qualifying pool
  • Reassess the category's scope entirely, as the Academy has done with past additions that underperformed in submissions

What does a reconsideration change in the race?

A rethink of the category's parameters would arrive before the next round of submissions and voting, which is when rule changes typically take effect under the Academy's calendar. Any adjustment to the eligibility window or nomination criteria would reshape which artists and releases qualify — and by extension, which labels mount campaigns for the trophy.

The new Asian pop award was part of a broader Academy push to expand recognition of international and genre-spanning work. Reconsidering it so soon after introduction signals an unusually fast review cycle; categories normally get multiple years of data before the awards committee weighs structural changes.

The BTS factor cuts both ways. Their withdrawal removes a guaranteed ratings and publicity engine from the category's telecast moment. At the same time, a field without a dominant favorite can open the race for other acts — provided the Academy keeps the category intact long enough for voters to engage with the expanded pool.

What happens next?

The decision rests with the Academy's rulemaking and awards review process. Any formal change would need to clear committee review ahead of the next eligibility period. Until then, labels and artists in the Asian pop field face an open question: campaign aggressively for a category under review, or wait for clarity on whether the award emerges with its current form or a revised one.

Variety's report frames the situation as a "may reconsider" — not a confirmed rule change. But the fact that the conversation is happening at all, this early in the category's life, marks the story to watch as the Academy's next announcement cycle approaches.

Source: Google News: grammys recording academy

Share this article:

Amara Osei

Show full bio

Staff writer covering business strategy at Awards Review.

More from Amara Osei →