Amazon Prime Video has secured distribution rights to the Emmy Awards under a six-year deal that begins next September, the Television Academy announced.

The agreement moves the Primetime Emmys off broadcast television for the longest single-platform run in the ceremony's modern history. The Television Academy confirmed the multi-year package in an announcement this week, with the first Prime Video ceremony scheduled for September 2025.

What does the deal cover?

The deal gives Prime Video exclusive streaming distribution of the Primetime Emmy Awards for six consecutive ceremonies. Financial terms were not disclosed. The Academy will retain creative control over the awards, while Amazon handles distribution, advertising sales, and global streaming infrastructure.

The ceremony has rotated among the four major U.S. broadcast networks — NBC, CBS, ABC, and Fox — for most of the past two decades. This commitment represents the longest single-platform deal in the awards' recent history.

What's at stake for the race?

A streaming-first Emmy ceremony reshapes the campaign playbook for studios and streamers competing for nominations.

• Studios must now run "For Your Consideration" outreach through Prime Video's platform
• Red-carpet and ancillary events historically produced by broadcast partners require new arrangements
• Ad inventory and sponsorship structures may shift toward Amazon's direct-to-consumer model

For voters, the change is procedural. Voting mechanics, eligibility rules, and nomination timelines remain unchanged under Television Academy rules.

What changes for voter campaigns?

Studios that booked panels, parties, and FYC screenings at broadcast-affiliated venues must now coordinate with Amazon. That includes virtual screenings hosted inside Prime Video, ticket giveaways for nomination-round voters, and showcase events tied to the September ceremony.

The Academy has not yet announced whether the FYC machinery will mirror past broadcast years or take a different shape under Amazon's distribution. Details are expected in the first quarter of 2025.

What's changing for the ceremony?

The Academy's choice locks the ceremony into a paid streaming model, ending the free over-the-air access that defined the broadcast era. Industry observers had long speculated about when a streaming service would win the Emmys.

The shift places the Emmys in front of Prime Video's global subscriber base, joining a growing list of live entertainment events migrating to streaming platforms.

Who else bid?

The Television Academy did not publicly identify competing bidders. Industry speculation had pointed to multiple streaming platforms as potential suitors before the deal closed.

Timeline ahead

• September 2025 — first Emmy ceremony on Prime Video
• 2026–2030 — five additional ceremonies under the contract
• 2031 — deal's sixth and final year, assuming no extension
• TBD — production team, host selection, and ticketing details

The Television Academy described the agreement as a long-term commitment to growing the Emmys' audience. The Academy has not yet announced production partners for the 2025 ceremony.