Cannes Lions closes with Film, Titanium and Glass winners

Cannes Lions has announced its final winners of the festival, handing out Lions across the Film category, the Dan Wieden Titanium Lion, Glass: The Lion for Change, Sustainable Development Goals, the Grand Prix for Good, and a slate of Special Awards. The announcement closes the 2025 awards program and locks in the campaigns that will define this year's creativity rankings.
For the trade, this final tranche is the one that matters most. The Film Lions, the festival's founding discipline, carry the heaviest historical weight. The Dan Wieden Titanium Lion, named for the Wieden+Kennedy co-founder and awarded to work that breaks new ground rather than fitting a single category box, sits above the rest of the show in prestige. And the special awards round out the accounting that agencies and holding groups will spend the coming week tallying in the festival's official rankings.
What categories were decided?
The final announcement covers the festival's most closely watched and most mission-driven prizes:
- Film Lions — the flagship craft and idea category for produced moving-image work
- Dan Wieden Titanium Lion — a cross-category honor for boundary-breaking work
- Glass: The Lion for Change — awarded to work that addresses gender inequality
- Sustainable Development Goals Lions — work tied to the UN's global development agenda
- Grand Prix for Good — drawn from Grand Prix-level non-profit and public-interest entries
- Special Awards — including the festival's individual and network-level honors
That mix is deliberate. Cannes Lions ends on the categories that measure not just craft, but consequence — whether the work shifted culture, moved a societal issue, or redefined what an entry can be.
Why does the final night reshape the race?
Because rankings live and die on the last ceremony. Titanium and Glass wins score heavily in agency-of-the-festival calculations, and the special awards — which recognize networks, independent agencies and individual creators across the whole week of judging — often decide who tops the holding-company league table. A single Titanium Lion can outweigh a shelf of metals from earlier days.
The Grand Prix for Good adds another wrinkle. It's contested only among work already judged Grand Prix-caliber in charity and public-interest categories, meaning the winner has effectively cleared the festival's highest bar twice.
For agencies, the announcement is also a business signal. Winning networks deploy these results in pitch decks within days, and the festival's published rankings feed directly into trade creativity league tables for the next twelve months.
What happens next?
With the final Lions awarded, attention shifts to the official results database, where entry-level scores and shortlist data will be picked apart for signal. Expect the usual post-festival parsing: which markets overperformed, which jury tilted toward purpose-led work, and which Titanium or Glass choice becomes the year's most-debated verdict.
The winners list is live now on the Cannes Lions platform.
Source: Google News: Cannes Lions advertising awards
Rebecca Stone
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Correspondent covering regulation, policy and their impact on awards industry at Awards Review.


