One World and Known have won the Cannes Lions Out of Home Breakthrough Award for SHOT READY, the winning entry announced by Penguin Random House.

The award places the two companies among the recognized winners in the Out of Home category at this year's Cannes Lions, the international awards program for creative work in advertising and marketing communications.

Who won, and for what?

The winning project, SHOT READY, comes from One World — an imprint of Penguin Random House — in partnership with Known, the marketing and creative agency. The Out of Home Breakthrough Award honors work that stands out in the outdoor advertising discipline, and SHOT READY took that distinction in this cycle.

For One World, the win marks recognition on one of the most visible stages in global advertising. For Known, it adds a Cannes Lions credential to its campaign portfolio.

What does the award cover?

Cannes Lions presents honors across multiple categories each year, with Out of Home recognizing creative excellence in billboard, transit, street and other physical-format advertising. The Breakthrough designation within that field singles out work that the juries judge to have set a new standard or achieved standout impact in the medium.

SHOT READY's victory means it cleared that jury bar in competition against entries from around the world.

What changes for the winners?

A Cannes Lions win carries weight well beyond the trophy itself:

• It signals to publishers and brands that book marketing can compete at the top tier of global creative advertising.
• It gives One World and Known a credential that typically strengthens future campaign briefs and partnership conversations.
• It places SHOT READY among the reference cases the industry cites when discussing effective Out of Home work.

Penguin Random House, One World's parent company, announced the win. The publisher confirmed that the award went to One World and Known jointly for the SHOT READY campaign in the Out of Home Breakthrough category.