Uber Eats has taken the 2026 Grand Effie, the headline prize of the Effie Awards, trade outlet Mumbrella reports.

The Grand Effie sits at the top of the Effie hierarchy, awarded to the single most effective entry across the full competition. Winning it requires clearing every earlier round — category Effies, then the best-of-show judging — before a jury awards the grand prize to one campaign.

What does the Grand Effie signal?

The Effies differ from most creative shows in their judging mechanics. Panels score entries on demonstrated effectiveness — results, accountability and the strategy that produced them — rather than craft alone. A Grand Effie therefore marks the campaign judges deemed the strongest proof of marketing performance for the cycle.

For Uber Eats, the win adds a top effectiveness trophy to its awards cabinet and sets a benchmark competitors in the food-delivery category will be measured against when the next awards season opens.

Details of the winning campaign, the jury's citation and the full results list appear in Mumbrella's report.